PRINTEMPS 2016
Generation X: Men Vs. Women
Advertising That Resonates
Sentimental
Real Life
Family Friendly
W35-54
Source: Nielsen
Simple
All-American
Clever
W35-54
FEMALES AGES 35-54 MALES AGES 35-54
TONALITY
THEME
HUMOR
CHARACTERS
Safe, in no way
"inappropriate"
Safe, in no way
"inappropriate"
Real world settings
and relatable situations
Everyday family
activities
Focused on milestone
events
Low key, subtle
Masculine, skilled
(not inept), authentic
Football, cars, projects
around the house
Dialogue driven
Cool & calm
Planification des affaires
