PGA of Canada

PGA OF CANADA - HIRING PRACTICES OF A PGA OF CANADA PROFESSIONAL | 11 EDUCATION SIGNIFIES A COMMITMENT TO SELF-BETTERMENT. AMONG MANY PGA OF CANADA PROFESSIONALS, THE JOKE IS THAT THEY NEVER ACTUALLY PLAY GOLF. EXCLUSIVE COURSES USUALLY GUARANTEE A LEVEL OF POLISH AND WORK ETHIC BUT OFFER AN ATYPICAL EXPERIENCE. 4 5 • Financial and marketing coursework is most valued. However, where one receives it is not important. • Running the operation requires a substantial time commitment. Consequently, business acumen is much more important and wanting to play too much can be problematic. • For public and resort operations, the best PGA of Canada Professionals are those who can provide excellent customer service and turn the player into a repeat one. • At private clubs, however, a PGA of Canada Professional should be able to give members a "good game" of golf. Members like playing with PGA of Canada Professionals as part of the experience. • More so than basic teaching, club fitting and swing evaluation is important as it can be a driver of retail sales. • Public and resort courses can have many more rounds requiring a faster pace on everyone's part. Moreover, exclusive courses may suggest that a PGA of Canada Professional is too specialized to work at a lower staff level course. • Of particular interest is whether PGA of Canada Professionals have done something of note at a previous course (ex: create a new program to grow the game, implemented new marketing tactics). • Referrals remain the best indicator of a potential PGA of Canada Professionals future. A love for the game of golf is vital; but at private clubs, one's playing ability is very important in a member-facing role. Experience matters much more than education. And while prestigious course experience gets noticed, it is most important who the candidate worked for while there.

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