PGA OF CANADA - HIRING PRACTICES OF A PGA OF CANADA PROFESSIONAL | 9
Core objectives for the research included the following:
1. What are PGA of Canada Professionals looking for when they are hiring junior and senior-level pros?
2. What are the key skill sets needed for the job?
3. Where are the "gaps" between what is available and what is needed?
4. What is the right blend of education and experience and how important is each?
5. How important is a candidate's level of play?
THE FOLLOWING GRAPHICS SUMMARIZE THE ABOVE MENTIONED RESEARCH OBJECTIVES.
RARE IS THE CLUB THAT CAN AFFORD A LARGE STABLE OF PROS WITH VERY SPECIFIC JOBS DUTIES.
PGA OF CANADA PROFESSIONALS MUST BE ABLE TO:
1
Pros must be "golf entrepreneurs" as they need to be able to "do it all"
and create new revenue streams.
• Manage–the people and operate the business.
This includes training, general budgeting, and
P&L. having financial training becomes important.
• Merchandise –efficiently buy and sell retail goods.
Those with service and retail backgrounds in any
industry often have an edge.
• Market–understand how to generate new
customers, encourage repeat visitation, grow the
game and make group/event sales. Social media
and Internet marketing savvy can be very helpful.
