PGA of Canada

PGA_TeachingProfessional_Report_FINAL

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(Substitute) Quebec) programs for self-management; written various student students to a team. Professional Quebec) from begin- incorporating teach adults, players; formation marketing strategy; importance of cus- operation; orga- people problems; and culture. of Quebec University of (2016-present) WORK EXPERIENCE: 30 years CAREER MAP DEREK THORNLEY FOLLOW VOLUNTEER ROLES: • Board of Directors, PGA of British Columbia (2006 – present) • Assistant Coach, University of British Columbia Men's and Women's Golf Teams (2014 - 2017) CURRENT ROLE: Director of Instruction: Fraserview Golf Academy YEARS IN CURRENT ROLE: 5 years WORK EXPERIENCE: 28 years SENIOR PROFESSIONAL MID-LEVEL PROFESSIONAL EMERGING PROFESSIONAL 2 YRS 1 YR 3 YRS 5 YRS 5 YRS 10 YRS 28 YEARS Back Shop and Maintenance Assistant 1990 – 1991 Fraserview Golf Course (Vancouver, B.C.) Key Learnings: Basic operations of a public golf club; basic instructional approach for various levels of golf- ers; building customer relations; tee-sheet and lesson management; understanding impact of club politics; personal discipline and self-management. Head Golf Professional 1997 – 2002 Sunshine Coast Golf & Country Club (Roberts Creek, B.C.) Key Learnings: How to adapt leadership behaviors to expectations of a Head Professional; how to 'separate' self from peers; overseeing and promotion of all facets of operations; setting new hiring standards; overseeing innovative Junior program design and delivery; motivat- ing and disciplining staff. Associate Golf Professional 1995 – 1997 Shaughnessy Golf & Country Club (Vancouver, B.C.) Key Learnings: Importance of mentorship from a master golf professional to my career; tournament design and operation; organizing golf camps and individual and group lessons; pro shop management including inventory and retailing; introduction to coaching by working along- side a master coach at high performance player camps. Director of Instruction 2013 – Present Fraserview Golf Academy (Vancouver, B.C.) Key Learnings: Operating in a public facility with 60,000 rounds per year; difference between coaching and instructing; hiring, training, and scheduling coaches; overseeing all staff to ensure great golfer experience; establishing relationships with local schools, clubs; influencing Head Professional, Greens Superintendent; managing / reporting on Teaching Academy's finances. Associate Golf Professional 1992 – 1994 Point Grey Golf & Country Club (Vancouver, B.C.) Key Learnings: Importance of standards and policies to the operations of a Tier 1 private club; membership clas- sifications and associated rights and privileges; custom- er expectations and member service etiquette; dress codes and how to address members; hiring processes; meeting preparation and management; club structure and organizational hierarchy. Head Golf Professional 2002 – 2012 Richmond Country Club (Richmond, B.C.) Key Learnings: How to build a cohesive, golf-friendly, customer-focused culture within a private club; impor- tance of knowing oneself, one's values, and staying true to what one believes; developing new staffing and train- ing procedures; strategic retail business planning and budgeting; developing and executing a five-year capital equipment budget; dealing with Club's Board members. Education / Certification / Professional Development / Membership • General Studies, San Jose State University, San Jose, CA (1980) • Bachelor of Science Degree (Recreation), Oral Roberts University, Tulsa, OK. (1983) • Hudson's Bay Company Professional Sales & Customer Service (1986) • PGA of Canada Class "A" Member (1992) • PGA of British Columbia Annual Continuing Education (1992 – present) • PGA of Canada TCCP Level 5 Instructor (2001) • UBC Executive Education Financial Statement Analysis (2003) • Nike Campus, Portland, OR Retailing & Merchandising Symposium (2003) • Financial Statement Analysis, Financial Accounting for the Manager (2005) • BCIT Continuing Education Electronic Marketing (2006) • TPI Certified Golf Instructor (2008) Noteworthy Achievements • Competed in the Canadian Junior Championship, Nova Scotia (7th place finish, 1975) • Represented B.C. (four-member team) in the Junior Americas Cup, Mexico City (1976). • Competed in the Canadian Amateur Championship (Calgary, 1979; Vancouver, 1983). • Competed in the United States Amateur Championship, Chicago, Illinois (1983). • Member, NCAA Oral Roberts University Golf Team, Tulsa, Oklahoma (1980 – 1983).

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