Issue link: http://pgaofcanada.uberflip.com/i/1049390
GRAYDON C Alan Kearns Managing Partner & Founder - Career Joy What Brooke Henderson, Tiger Woods & Tim Hortons Can Teach Us About Market- ing For Golf Professionals All three leverage their valuable brands. In a flat hyper-competitive world, where work can be done anywhere, anytime, learn how your personal brand is the foundation for success. Why branding yourself? Bloggers, artists and politicians & golf profes- sionals have long recognized the value and the benefits of branding themselves to reach their goals. We think that personal branding should not be centred around the idea of "selling yourself". Instead, a personal brand should help you attract the opportunities that correspond to your profile and interests. You will learn: 1. The three key myths to branding as a professional (Hint. it's not about selling yourself) 2. The 5 major shifts in the marketplace and their impact on your professional future. 3. What your personal brand is (Hint it is not about learning how to sell yourself) and why it matters more than ever. 4. The Personal Identity Branding Tool - A 5 min assessment to help identify your uniqueness. 5. Personal Branding 3.0 – using tools such as Linkedin, twitter & Facebook to your advantage. 6. The Analog Advantage – Developing and nurturing your relationships for long term success GRAYDON AB 12:15-1:30 12:15-12:45 LUNCH 12:45-1:30 OPENING KEYNOTE Dominic Gooder VP of Operations, Topgolf International What's Next for Golf? 1:30-3:00