Issue link: http://pgaofcanada.uberflip.com/i/1049390
SOUTH STUDIO 3 Matt Welliver - VP of Corporate Development, Chronogolf Golf Operator of the Future - Getting the most out of your technology In a very fast-changing world of technology, this session will review some of the key compo- nents of software technology today and where it is headed. Understand the importance of working with open-cloud based platforms, and where systems are headed. We will explore specific topics such as Dynamic Pricing, Marketing & Loyalty Programs, and how to leverage automation to lower costs at your club and increase efficiencies. Learn why Loyalty Programs aren't just loyalty programs, and how other industries are leveraging such programs to maximizing data collection through the adoption of simple, yet powerful loyalty program technology. We will walk through some core functionality in today's loyalty programs outside of the golf industry and how you can adopt these tools to your golf business. With a powerful data collection strategy now comes how to maximize that data. We will then walk through how to leverage that technology and come up with effective commu- nication campaign strategies. We will also take a peek into the future and how Artificial Intelligence could play a role. Objectives: 1. Without getting too technical, be able to understand the importance of an open platform and cloud-based technology. 2. Develop a unique loyalty program that focuses on engagement and the maximization of the data collected 3. Come up with at least three unique campaign strategies to communicate with your customers. 01 MONDAY, NOVEMBER 26 CONNECT WITH PGA OF CANADA FOLLOW @pgaofcanada FOLLOW @pgaofcanada LIKE PGAofCanada ADD PGA of Canada