Issue link: http://pgaofcanada.uberflip.com/i/969723
ACCESS THE FULL RESOURCE BY CLICKING HERE. SPRING 2018 | 18 CUSTOMERS WANTS AND DESIRES And 15 Visual Merchandising Tactics You Can Deploy to Exceed Them RETAIL MANAGEMENT The better the shopping experience you are able to provide to your customers, the more you can charge for products you sell as your customers will be willing to pay more for a better experience which will then help your bottom line (again, think Apple and their not so inexpensive products and astronomical profits!). Location, location, location. You have certainly heard this phrase before from real estate agents and of courses retailers. What it means, is that location can truly make or break a retailer's business. If it is hard for a customer to find your shop, if parking is difficult, if the area is not safe or the image of the building, shopping center/mall or the course where your store is located are not right, chances are you will not survive, let alone thrive. M&M's, the candy company, provides us with a good example of this reality. Two of their stores are in phenomenal cities for the type of traffic that they are seeking to get: one is in a mall (very busy) in Orlando and the other one is on the main strip in Las Vegas. The difference in revenue however, is huge and that is simply because customer traffic on the Las Vegas strip is phenomenal, and even if Orlando is a great market for the type of product that they sell, being in a mall does not yield the same volume of sales for them. EXCITING THE DEMANDING CUSTOMER In our previous article, we looked at different tactics that you can deploy to hit it off with today's customers who, time and again, have demonstrated that they only want to do business with retailers and brands that can provide them with something brilliant and worthwhile. We are now going to look at some of these tactics more closely, to help you put together a clear plan of actions you can start taking tomorrow (if what we are suggesting here is new to you), or stop taking (if you find out there are things that you are doing today that we recommend that you stop doing), or continue taking (if it turns out you are already doing the things we talk about here). More specifically, we are going to talk about nailing one of the rights of retail: the right place, and we are going to highlight how having the right place will lead your pro shop to higher profitability. " STORES ARE BEST LOCATED WHERE THEY CAN DRIVE CUSTOMER TRAFFIC (FOOT AND COMMUTER TRAFFIC), ATTRACT THE RIGHT EMPLOYEES, PROJECT THE RIGHT IMAGE, ENSURE COMPETITIVENESS, BE RUN EFFICIENTLY AND MEET THE BUDGET. "