PGA of Canada

FIRST HEAD PROFESSIONAL ROLE 78 % Obtained their first head professional role between the ages of 26 – 36 years 0% 100% 52 % Obtained their first head professional role in a rural or non-urban club or facility 0% 100% FROM AN ASPIRATIONAL PERSPECTIVE 80 % Reported that becoming a head professional was a career goal 0% 100% SALARY OF CURRENT HEAD PROFESSIONALS 53 % Had a current salary that exceeded $70k per year 0% 100% While almost 40 % of current Head Professionals re- ported receiving a salary of at least $80k per year. Note: Head professionals working at higher-end clubs or resorts can earn much higher salaries when combined with performance-relat- ed bonuses and benefits; this can result in the total compensa on package that easily exceeds $100k in some cases. ACQUIRING COMPETENCE There are five main job responsibili es of a head professional in Canada according to the 2016 report from the PGA of Canada." When asked, what experiences they found most beneficial to their personal growth and development for each area, the Head Profes- sionals had high levels of agreement in their selec ons for all five job responsibili es: JOB RESPONSIBILITY #1 – Marke ng / pro- mo ng / selling (ex: being able to market your club, sell products, manage customer experiences) Experiences selected by respondents as being MOST beneficial to their development: 86 % - Formal educa on, training, cer fica on 84 % - Dealing with difficult club members, staff or boards 81 % - First me dealing with customers JOB RESPONSIBILITY #2 - Player Develop- ment (ex: instruc ng and mo va ng new/exist- ing golfers; coaching compe ve players; play- ing golf to a high standard) Experiences selected by respondents as being MOST beneficial to their development: 90 % - First me instruc ng/coaching someone 74 % - Building a program from scratch 71 % - Formal educa on, training, cer fica on con nued on next page CAREER MAPPING: AN INVESTIGATIVE LOOK AT THE CAREER TRANSITIONS OF PGA OF CANADA HEAD PROFESSIONALS

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