PGA OF CANADA: ROLES & RESPONSIBILITIES
ROLE TIME PERCEPTIONS
There is significant alignment between both PGA of Canada Class "A" Members, CFMs and employers.
For example, alignment on too li le me spent includes:
•
Marke ng/promo ng the game of golf
•
Introducing/instruc ng new golfers
•
Facilita ng transi on from beginner to golfer
•
Developing exis ng golfers
•
Playing golf to a good standing
•
Conduc ng strategic planning
It's interes ng to note, four of these items are in the area of player development.
On the too much me-spent angle, there are no areas where PGA of Canada Class "A" Members, CFMs
and employers are significantly aligned.
More interes ng takeaways include PGA of Canada Class "A" Members and CFMs feel they are spending
too much me planning and execu ng golf events, but the employers feel the ming is correct.
Also, employers believe PGA of Canada Class "A" Members and CFMs spend more me selling products
and services, and managing the customer experience. This is especially interes ng to note because the
research shows PGA of Canada Class "A" Members and CFMs have high confidence in these areas, while
the employers believe the professional's competence is slightly less than what he or she thinks.
CONNECTIONS
The PGA of Canada has developed Tee Times Pla orm content en tled: Time, Priority and Workflow
Management. CLICK HERE to access the content within the Tee Talks pla orm.
As a result of these findings, the PGA of Canada needs to con nue to work with the NGCOA Canada on
improving the alignment with employers on where me is spent for professionals.
