PGA of Canada

PGA OF CANADA: ROLES & RESPONSIBILITIES ROLE TIME PERCEPTIONS Managing your day-to-day work life is similar to managing your golf game. In order to achieve the desired result, you must spread your me across all facets of your game/work schedule equally. Too li le me on an area may be an undesirable effect, as well too much me. Golf Professionals Employers MAR Marke ng/promo ng the game of golf 7 51 u 43 5 44 u 52 MAR Marke ng/promo ng the facility 11 53 u 36 6 39 u 55 MAR Marke ng/promo ng golf events and ou ngs 13 61 u 26 2 53 u 46 MAR Marke ng/promo ng products and services 11 58 u 31 8 51 u 41 MAR Selling products and services 15 66 19 4 69 u 27 MAR Managing the customer experience 19 65 15 4 77 u 20 PDEV Introducing/instruc ng new golfers 5 53 u 41 3 54 u 43 PDEV Facilita ng transi on from beginner to golfer 4 58 u 38 1 45 u 55 PDEV Developing exis ng golfers 5 59 u 37 2 63 u 36 PDEV Playing golf to a good standard 1 27 u 73 10 47 u 44 DP/EV Planning a golf event 20 72 8 11 82 8 DP/EV Execu ng a golf event 23 71 6 9 84 8 DP/EV Managing daily tee mes 32 t 64 4 20 t 68 12 RET Managing retail inventory 27 t 58 15 15 63 u 23 RET Managing merchandising 19 59 22 11 60 u 29 RET Staying current/knowledgeable on products/trends 6 58 u 36 5 73 u 22 MAN Managing finances 19 70 11 13 69 18 MAN Managing personnel 26 t 61 13 11 61 u 28 MAN Conduc ng strategic business planning 8 50 42 9 60 u 31 MAN Coordina ng with total facility opera ons 18 69 14 11 75 14 TOO MUCH TIME % JUST RIGHT % TOO LTTLE TIME % TOO MUCH TIME % JUST RIGHT % TOO LTTLE TIME % Consensus Consensus MAR PDEV DP/EV RET MAN Marke ng/promo ng and selling Player Development Daily play/event planning Retail Managing finance & personnel Too Li le Time Spent — Pros and Employers strongIy aligned MAR Marke ng/promo ng the game of golf PDEV Introducing/instruc ng new golfers PDEV Facilita ng transi on from beginner to golfer PDEV Developing exis ng golfers PDEV Playing golf to a good standard MAN Conduc ng strategic business planning Too Li le Time Spent — Pros and Employers somewhat aligned MAR Marke ng/promo ng the facility MAR Marke ng/promo ng golf events and ou ngs MAR Marke ng/promo ng products and services RET Conduc ng strategic business planning Too Much Time Spent — Pros and Employers strongIy aligned None Too Much Time Spent — Pros and Employers somewhat aligned DP/EV Managing daily tee mes Right Amount of Time Spent — Pros and Employers aligned MAN Managing finances MAN Coordina ng with total facility opera ons Pros and Employers — Not very aligned Pros Employers MAR Selling products and services Just right Too Li le MAR Managing the customer experience Just right Too Li le DP/EV Planning a golf event Too much Just right DP/EV Execu ng a golf event Too much Just right RET Managing retail inventory Too much Just right RET Managing merchandising Just right Too Li le Pros and Employers — Not all aligned Pros Employers MAN Managing personnel Too much Too Li le

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