PGA OF CANADA: ROLES & RESPONSIBILITIES
CONNECTIONS
The PGA of Canada has partnered with CareerJoy, where members and Candidates for Membership will enjoy
a discounted rate to support in a variety of roles rela ve to areas of low confidence from the findings of this
research. CLICK HERE to access the cotent within the Tee Talks pla orm.
As a result of these findings, the PGA of Canada strives to understand the professional's confidence being
higher in managing customer expereice and daily tee mes than that of the employer.
EMPLOYER ASSESSMENT HIGHER THAN
PROFESSIONAL CONFIDENCE
PROFESSIONAL CONFIDENCE HIGHER
THAN EMPLOYER ASSESSMENT
MAR
Marke ng/promo ng the game of golf
2%
MAR
Marke ng/promo ng the facility
-1%
MAR
Marke ng/promo ng golf events and ou ngs
0%
MAR
Marke ng/promo ng products and services
-2%
MAR
Selling products and services
7%
MAR
Managing the customer experience
16%
PDEV
Introducing/instruc ng new golfers
5%
PDEV
Facilita ng transi on from beginner to golfer
6%
PDEV
Developing exis ng golfers
1%
PDEV
Playing golf to a good standard
-8%
DP/EV
Planning a golf event
0%
DP/EV
Execu ng a golf event
5%
DP/EV
Managing daily tee mes
15%
RET
Managing retail inventory
11%
RET
Managing merchandising
0%
RET
Staying current/knowledgeable on products/trends
-10%
MAN
Managing finances
-6%
MAN
Managing personnel
6%
MAN
Conduc ng strategic business planning
2%
MAN
Coordina ng with total facility opera ons
2%
CONFIDENCE/COMPETENCE
PERCEPTION GAPS
