PGA of Canada

PGARnR17

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PGA OF CANADA: ROLES & RESPONSIBILITIES THE KEY AREAS AND ROLES OF THE GOLF PROFESSIONAL A role is a duty or task performed by a golf professional at a golf facility. For each role performed, the professional reported on his or her responsibility level, me spent and role importance to them and to the organiza on. Roles include: Marke ng/promo ng the game of golf Marke ng/promo ng the facility Marke ng/promo ng golf events and ou ngs Marke ng/Promo ng products and services Selling products and services Managing the customer experience Introducing/Instruc ng new golfers Facilita ng transi on from beginner to golfer Developing exis ng golfers Playing golf to a good standard Planning a golf event/ou ng Execu ng a golf event/ou ng Managing daily play/tee mes Managing retail inventory Managing merchandising Staying current/knowledgeable on products and trends Managing finances Managing personnel Conduc ng strategic business planning Coordina ng with total facility opera ons

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