PGA OF CANADA: ROLES & RESPONSIBILITIES
THE KEY AREAS AND ROLES OF THE GOLF PROFESSIONAL
A role is a duty or task performed by a golf professional at a golf facility. For each role performed, the
professional reported on his or her responsibility level, me spent and role importance to them and to the
organiza on.
Roles include:
Marke ng/promo ng the game of golf
Marke ng/promo ng the facility
Marke ng/promo ng golf events and ou ngs
Marke ng/Promo ng products and services
Selling products and services
Managing the customer experience
Introducing/Instruc ng new golfers
Facilita ng transi on from beginner to golfer
Developing exis ng golfers
Playing golf to a good standard
Planning a golf event/ou ng
Execu ng a golf event/ou ng
Managing daily play/tee mes
Managing retail inventory
Managing merchandising
Staying current/knowledgeable on products and trends
Managing finances
Managing personnel
Conduc ng strategic business planning
Coordina ng with total facility opera ons
