CONFIDENCE
Overall, the research indicates marke ng is a low-confidence role across the board. PGA of Canada
respondents showed higher confidence in selling products and services, as well managing the cus-
tomer experience.
The research suggests an opportunity is at hand to provide more specialized resources to PGA of
Canada looking to gain a higher confidence and competence in marke ng roles. For more detailed
resources, check out the Connec ons below.
Most confidence in performing roles:
Managing
daily tee mes
Execu ng a
golf event
Managing the
customer experience
Planning a
golf event
71% 69% 63% 62%
Least confidence in performing roles:
Marke ng/ promo ng
golf events & ou ngs
Playing golf to a
good standard
Conduc ng strategic
business planning
Marke ng/ promo ng
golf products & services
Marke ng/
promo ng facility
29% 29% 30% 31% 31%
#PGARnR
CONNECTIONS
As a result of marke ng being very lowly rated from members and Candiates for Membership, the PGA of
Canada has focused on developing marking content within the Tee Talks pla orm. CLICK HERE to access the
marke ng pla orm within Tee Talks.
As a result of these findings, a new comprehensive online marke ng module is currently in development for all
PGA of Canada members and Candidates for Membership.
CONNECTIONS
