Issue link: http://pgaofcanada.uberflip.com/i/892309
PGA OF CANADA: ROLES & RESPONSIBILITIES CONFIDENCE PGA respondents were asked to rate their level of confidence in performing key roles. Using a scale of 10 for grouping and defini on, 9-10 is very confident; 7-8 is somewhat confident; and 1-6 is not confident. Percent Very Confident (Rated 9-10) MAR Marke ng/promo ng the game of golf 34 41 34 30 35 31 MAR Marke ng/promo ng the facility 29 36 44 21 30 28 MAR Marke ng/promo ng golf events and ou ngs 29 22 29 28 38 30 MAR Marke ng/promo ng products and services 30 34 30 28 26 27 MAR Selling products and services 48 50 51 48 50 44 MAR Managing the customer experience 63 63 60 58 72 63 PDEV Introducing/instruc ng new golfers 51 46 87 47 54 33 PDEV Facilita ng transi on from beginner to golfer 44 34 73 45 49 27 PDEV Developing exis ng golfers 43 32 68 50 41 30 PDEV Playing golf to a good standard 31 29 46 37 28 19 DP/EV Planning a golf event 62 51 47 63 70 68 DP/EV Execu ng a golf event 69 62 59 74 73 75 DP/EV Managing daily tee mes 71 69 60 74 78 65 RET Managing retail inventory 46 42 36 50 60 34 RET Managing merchandising 37 37 33 38 45 34 RET Staying current/knowledgeable on products/trends 34 33 43 36 35 27 MAN Managing finances 44 24 50 37 61 47 MAN Managing personnel 45 42 55 42 47 45 MAN Conduc ng strategic business planning 31 19 40 30 36 32 MAN Coordina ng with total facility opera ons 46 34 69 41 57 51 *Percent among those actually performing each role TOTAL PROS* % ASSISTANT PRO % TEACHING PRO % HEAD PRO % DIRECTOR OF GOLF % GM % MAR PDEV DP/EV RET MAN Marke ng/promo ng and selling Player Development Daily play/event planning Retail Managing finance & personnel Least confident Most confident