PGA OF CANADA: ROLES & RESPONSIBILITIES
ROLE IMPORTANCE GAPS
MORE IMPORTANT
TO EMPLOYERS
MORE IMPORTANT
TO PROFESSIONALS
MAR
Marke ng/promo ng the game of golf
12%
MAR
Marke ng/promo ng the facility
4%
MAR
Marke ng/promo ng golf events and ou ngs
-12%
MAR
Marke ng/promo ng products and services
10%
MAR
Selling products and services
17%
MAR
Managing the customer experience
6%
PDEV
Introducing/instruc ng new golfers
7%
PDEV
Facilita ng transi on from beginner to golfer
9%
PDEV
Developing exis ng golfers
15%
PDEV
Playing golf to a good standard
34%
DP/EV
Planning a golf event
-10%
DP/EV
Execu ng a golf event
4%
DP/EV
Managing daily tee mes
-22%
RET
Managing retail inventory
13%
RET
Managing merchandising
9%
RET
Staying current/knowledgeable on products/trends
11%
MAN
Managing finances
-7%
MAN
Managing personnel
2%
MAN
Conduc ng strategic business planning
5%
MAN
Coordina ng with total facility opera ons
-3%
MAR
PDEV
DP/EV
RET
MAN
Marke ng/promo ng and selling
Player Development
Daily play/event planning
Retail
Managing finance & personnel
