PGA of Canada

PGA OF CANADA: ROLES & RESPONSIBILITIES ROLE IMPORTANCE Professionals and employers were both asked to report on the importance of each role of the golf profes- sional. Addi onally, golf professionals were asked to report on the role's personal importance and their perceived importance to the organiza on. This was a check point to see the alignment on role importance between professionals and employers. In general, alignment between the two par es in importance is high and there are many instances where the employer importance to the organiza on is higher than perceived by the professional. MAR Managing the customer experience 91 81 78 82 RET Staying current/knowledgeable on products/trends 90 61 41 50 MAR Selling products and services 89 60 56 43 PDEV Playing golf to a good standard 85 65 18 31 DP/EV Managing daily tee mes 84 57 69 80 PDEV Developing exis ng golfers 83 60 39 46 MAN Managing personnel 82 74 69 72 DP/EV Execu ng a golf event 81 73 67 69 PDEV Introducing/instruc ng new golfers 81 68 44 61 MAR Marke ng/promo ng products and services 80 53 43 43 MAR Marke ng/promo ng the game of golf 78 73 54 60 DP/EV Planning a golf event 77 61 65 71 MAN Coordina ng with total facility opera ons 77 67 61 70 PDEV Facilita ng transi on from beginner to golfer 75 57 41 48 RET Managing merchandising 74 49 39 40 RET Managing retail inventory 73 59 55 46 MAR Marke ng/promo ng golf events and ou ngs 70 50 49 62 MAR Marke ng/promo ng the facility 66 64 54 60 MAN Managing finances 63 70 72 77 MAN Conduc ng strategic business planning 58 60 52 55 PERFORM THIS ROLE % IMPORTANCE TO PROFESSIONAL (T2) % PROFESSIONAL PRECIEVED IMPORTANCE TO THE ORGANIZATION (T2) % EMPLOYER IMPORTANCE TO THE ORGANIZATION (T2) % MAR PDEV DP/EV RET MAN Marke ng/promo ng and selling Player Development Daily play/event planning Retail Managing finance & personnel Least important Most important CONNECTIONS What does the value of playing golf to a good standard mean to the PGA of Canada professional and to own- er/operators? As a result of these findings, the PGA of Canada will con nue the partnership with the NGCOA Canada on the role of a PGA professional at a facility. We will also partner to determine the variety of roles PGA profes- sionals bring to the opera onand the alignment gaps in role importatnce between professionals and employ- ers. As a result of these findings, the PGA of Canada will use the findings that both PGA professionals and em- ployers see as important to the role of a professional in considera on for developing content core training based off these findings.

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