PGA of Canada

PGA OF CANADA: ROLES & RESPONSIBILITIES PERFORMING ROLE % MAR Managing the customer experience 91 92 70 92 98 94 RET Staying current/knowledgeable on products/trends 90 96 80 95 95 82 MAR Selling products and services 89 95 90 93 93 77 PDEV Playing golf to a good standard 85 90 78 87 88 78 DP/EV Managing daily tee mes 84 93 30 97 95 80 PDEV Developing exis ng golfers 83 84 100 93 88 67 MAN Managing personnel 82 68 40 94 98 99 DP/EV Execu ng a golf eventw 81 82 34 93 95 83 PDEV Introducing/instruc ng new golfers 81 87 94 88 86 59 MAR Marke ng/promo ng products and services 80 71 66 92 91 84 MAR Marke ng/promo ng the game of golf 78 59 70 88 93 93 DP/EV Planning a golf event 77 69 38 92 97 84 MAN Coordina ng with total facility opera ons 77 64 26 90 97 99 PDEV Facilita ng transi on from beginner to golfer 75 77 90 81 78 61 RET Managing merchandising 74 81 24 91 88 69 RET Managing retail inventory 73 71 22 92 91 75 MAR Marke ng/promo ng golf events and ou ngs 70 52 34 81 91 91 MAR Marke ng/promo ng the facility 66 33 46 81 93 96 MAN Managing finances 63 31 28 76 97 94 MAN Conduc ng strategic business planning 58 20 30 75 91 93 TOTAL DOING ROLE % ASSISTANT PRO % TEACHING PRO % HEAD PRO % DIRECTOR OF GOLF % GM % CONNECTIONS MAR PDEV DP/EV RET MAN Marke ng/promo ng and selling Player Development Daily play/event planning Retail Managing finance & personnel Least performed Most performed As a a result of these findings, the PGA of Canada now has a be er understanding of the specializa on skills required for Teaching Professionals and how the associa on can support this membership group. Support the development of hiring, development and evalua on resources for members and owner/operators. The PGA of Canada will aim to develop more resources for all PGA of Canada member categories in all areas of the golf industry. The PGA of Canada will also provide content rela ve to these findings for all members and CFMs to support with training, knowledge and experience in the 20 roles a PGA of Canada professional is performing. As a result of these findings, the PGA of Canada will use the role of the golf professional in aligning training and educa on relevant to the roles members are performing. ROLES OF THE GOLF PROFESSIONAL The chart below breaks it down by the reported performance of the role by job tle. The first column (total doing role %) is the percentage of all golf professionals who responded doing each role. For example, 73% of all golf professionals who responded to the survey conduct "managing retail inventory" in their current posi on. Moving to the columns to the right by job tle, the percentage represents the number of, for example, Assistant Professionals, who perform the role. (i.e. 92% report on managing the customer experience and only 64% report on coordina ng with total facility opera ons. When we look at the chart overall, we can see the most Diversity was found in the Director of Golf posi on, wherein all but one role, more than 85% are involved in all 20 roles. On the flip side, the Teaching Professional is a more specialized role where we see a high percentage of teaching professionals conduc ng fewer roles than other job tles.

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