PGA of Canada

ProFormance-Fall2014-PGA-English

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18  | PGA PRo:FoRMANCE pRO:technOlOgy And though the turbulators have been capturing much of the early attention for the driver, Jertsen says that's not the key selling feature. Instead Ping is promoting the club's increased stability, which sees slight increases over the G25, but massive 30 to 35% jumps over other drivers in the competitive space. While companies like TaylorMade, with its best-selling SLDR driver, have opted for lower for- giveness in an attempt to have lower spin and more dis- tance, Ping has elected to move the centre of gravity even farther back and low, increasing stability. "Compared to the rest of the drivers in the competitive space, the biggest thing people will get is just so much more stability," Jertsen says. "When a golfer mishits it, the ball still gets out there. e way the driver was designed, it boosts the inertia so much—high or low on the face, or heel to toe—that's what the golfer notices." While Ping's new driver hit the market in August, Ti- tleist's latest won't turn up in the hands of Canadian golfers until November, and the company won't release all of the technological details until oct. 1. Even then Chris McGinley, Titleist's vice-president of golf club marketing, makes it clear the company is trying to sneak up on the likes of TaylorMade. "is is the time with this technology to put our stake in the ground as a driver company," says McGinley. "No one has the same mix of high MoI and low spin. No one does the combination better than us." ough Titleist asked that the details of the technology in the new clubs not be fully revealed, the lineup does fol- low previous drivers launched by the company, though with some potential alterations. e 915 driver will come with D2 and D3 heads, and while offering a lower-spin driver, the company won't be following in the footsteps of Callaway and TaylorMade in offering a driver with a low- and-forward centre of gravity like the SLDR or Big Bertha Alpha. Instead the company continues to try to find the sweet spot between lowering spin and maintaining for- giveness. e clubs also offer a slot in the bottom of the driver that the company is calling the "active recoil channel," which it says increases speed and reduces spin. "It is pretty simple," said McGinley. "More speed, less spin and more forgiveness—that's what we're offering." ere's also discussion of potentially broadening the lineup of drivers to include a D4 and D5. Adam Scott was seen testing the D5 driver at the Barclays, though McGin- ley said the company hasn't decided whether it will ex- pand the lineup and make the variations commercially available. We had eight fittings as soon as the clubs came in and every one of them saw improvements and bought the driver. " "

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