Issue link: http://pgaofcanada.uberflip.com/i/322794
27 | SPrING 2014 been the company's marketing campaign for its drivers this year. Less spin and higher lo equals more distance, Vincent argues, and the concept of "lo up," can be found everywhere in golf this year. And Vincent sees his company's rivals as being disin- genuous when it comes to the issue. "ere is no one—no one—in the world that needs more spin," he concluded. "at's why what they are doing makes me so angry." e "they" in the conversation is Callaway. Callaway's new Alpha driver has the ability to move its centre of grav- ity through the adjustment of a plug the company calls "Gravity Core," that raises or lowers the centre of gravity. Callaway has rightfully billed the driver as an industry first. on the other hand its regular Big Bertha driver is $100 less, and doesn't have the same level of adaptability. It is a low-CG driver as well, though not to the extreme of the Alpha, and offers a higher moment of inertia, which means it is more forgiving. Vincent is having none of the marketing jargon Call- away is putting behind its new drivers, calling the Big Bertha Alpha a "fraud." He talked at length—in hushed tones, oen flying between slides on his PowerPoint— about the fact that no one, under any condition, needs more spin on his driver. "Is there any one golfer who needs more spin?" Vin- cent questioned. "You deteriorate the product and Fueled by demand for Big Bertha, sales at Callaway hit $849-million. Biggest Big Bertha is introduced at 290 cc. Big Bertha ErC II is ruled non-conforming and creates a maelstrom of debate. " " Callaway brings another Big Bertha to market and then mothballs the name. What [TaylorMade] is doing is a one-dimensional configuration that won't work for all players. Is there any one golfer who needs more spin? Their claims are fraudulent. Every single human being will have the stick pointing down. >>