PGA of Canada

PGA OF CANADA - HIRING PRACTICES OF A PGA OF CANADA PROFESSIONAL | 13 FINDING THE RIGHT FIT: MANY HIRING MANAGERS MENTION IT IS GETTING HARDER TO FIND QUALIFIED PEOPLE IN THE INDUSTRY. Hiring managers suggested they were getting fewer applicants for positions and an overall trend of fewer people entering the golf business. Below are three major barriers that make employment in the golf industry difficult: • It is hard to hire for four months out of the year. • For junior-level-positions, pay can be low. • Courses in remote areas are a hard sell. The career path is not certain and not all members take the same route to find success. This research suggests the number of assistant professional positions exceeds the number of head professional positions available. If you look at the PGA of Canada's job board, you will find that some assistant professional jobs are higher paying and require more responsibility than head professional positions. The PGA of Canada has launched a pilot project "The Right Fit" that in part helps hiring managers create effective job postings to better address their needs. For more information about career mapping, check out the head professional and head teaching professional career maps and look out for more career mapping documents to be released in the future. SKILL GAPS: Skills gaps exist in the industry, and the two common themes from these interviews were that interpersonal and financial skills are the biggest. The opinion is that financial skills are easier to address because they can at least be learned/delegated. GENERAL INTERPERSONAL / MANAGEMENT SKILLS ENGAGING FAMILIES / KIDS / WOMEN WORKING WITH CLUB BOARDS / PRESENTING SOCIAL MEDIA / EMAIL MARKETING / GROUP & EVENT SALES BUDGETING / BUYING / RETAIL INTERPERSONAL SKILLS ARE ESSENTIAL AT ANY TYPE OF COURSE – PUBLIC, PRIVATE, OR RESORT. The image below outlines the specific personalities that hiring managers are looking for at their respective golf clubs. PUBLIC • PGA of Canada Professionals must be able to handle high volume of clientele • Create an experience that encourages repeat visitation PRIVATE • PGA of Canada Professionals must be able to handle extremely demanding clientele and anticipate needs PGA of Canada Professionals need a "big personality" as members ant to be around such types RESORT • The ability to sell is critical as while there may be repeat visitation, it is not frequent. SENIOR PROFESSIONAL MID-LEVEL PROFESSIONAL EMERGING PROFESSIONAL 1 YR 4 YRS 4 YRS 14 YRS 5 YRS

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